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HP
Digital Press
The HP Scitex 11000 Industrial Press is a large format digital press for Sign & Display and corrugated packaging applications. The press is a leap forward in user experience, providing a strong emphasis on operator workflow and the highest level of safety. The design’s challenge was to create a homogeneous and clean look to the press machine and to convey industrial robustness while maintaining a human scale. The cohesive design and streamlined user experience have set the HP Scitex 11000 apart from others in its category and provide a perfect match to the HP Scitex 11000’s technological innovations.
Client /
HP
Agency /
while working at Aran
Year /
2012
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