The HP PageWide C500 Press is a digital post-print solution that delivers offset print quality for mainstream production. Print a wide range of packaging applications, including food packaging, with this flexible solution. Produce jobs digitally in runs of anything from one to thousands. The Industrial design of the press needed to set the HP design language in this industrial segment by being dynamic, innovative and iconic, yet supporting the heavy duty application of the press. Aran was the design house for this project, Eitan Shiloh took part in it as a key designer and design lead.